The tools that are at the hands of marketers and small business owners is constantly changing. These tools can be used to serve different purposes and can some times help business owners with the day to day operations. Innovations of these technology have changed how business is carried out as well as increased efficiency and cut costs. Marketing has not been left behind, with marketing automation being one of the most prominent trends in the marketing world.
Starting and establishing a business can be difficult. It also has the potential to require a lot of capital depending on what market you are trying to break into. Many business owners are focused on getting licensing and processes in order that they some times forget to set aside a portion of the capital budget to marketing.
Having a website is the cornerstone to every business and is the most common marketing tool. Without a website and an online presence, it makes it very difficult for a potential client to find you. It’s almost like not having a phone number. Although there are obvious advantages to having a website but there is also one major disadvantage - you need to keep your content and website design up to date.