In a new series, we will be featuring small businesses with big dreams and aspirations to help others – in different ways.
When you want to look something up on the internet, where do you go? Probably, most you will say the first place you will go is Google. Eight out of ten consumers are using search engines to fetch business information such as contacts and working hours. For businesses, this reminds of the importance of online presence. Business owners should be informed of the emerging features that will make life in online platforms easier on top of optimizing your business operations. Google has a very intuitive platform called Google My Business.
Facebook is one of the biggest social media platforms with 2.2 billion users actively using the platform and that continues to grow with each quarter. If your business actively uses Facebook ads, are you tracking the analytics from that ad. Yes, Facebook has it’s own analytics but a Facebook Pixel takes it one step further.
Email marketing is a powerful tool, and can be an inexpensive marketing method. Starting and growing your email list will help you reach your target audience and help you to start making more sales. It can also be a driving force to bring traffic to your website or store as well as build brand awareness.