Building Your Email List

Kristen JerryMarketing & Strategy

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Email marketing is a powerful tool, and can be an inexpensive marketing method.  Starting and growing your email list will help you reach your target audience and help you to start making more sales. It can also be a driving force to bring traffic to your website or store as well as build brand awareness.

Not sure what email marketing is? Or if it’s for your business? Check out your previous blog about email marketing: Email Marketing & Your Business

If you are new to growing an email list, you are probably scratching your head and wondering, what are the best ways to grow your list. That’s normal AND OK!

There are specific things that you can do to master this marketing skill and reap the rewards. It’s a bit of initial legwork but then you’ll be able to mainly put your systems on autopilot so your list will continue to grow and your audience becomes more engaged and active.

Here are 10 tactics that you can use to start growing your email list

The Option to Opt-in

Make sure you have opt-ins on your website that will allow users to subscribe to your mailing list. Opt-in’s are usually a popup on your website that will allow people to subscribe to your email list. This easily done by installing popular plugins like Optin-MonsterThrive LeadsConvertplug or Leadpages.

Free Stuff and Loads of Benefits

Give your readers or customers a reason to want to subscribe to your email list. This could be a free ebook, the promise of future discounts, a promotional code, or downloadable PDF or free recipe. Anything that will entice your clients to decide to give you their email in exchange for something they may find of value.

Social Media

Use Facebook and other social media sites to help your clients find their way from your business pages to your email list by creating ways for them to subscribe. You can do this by adding a sign-up button on your Facebook Page, using a service like Linktree on your Instagram account or by using ads on these social media accounts to get more traction to your website and sign up forms.

Webinars and Podcasts

Create a webinar or podcast. Offering your clients a free webinar or podcast is a great interactive way to provide more value to your clients. You can use services that will help you create a sales funnel and give your small business the opportunity to ask clients if they would like to get more information and potential discounts and savings in the future.

Contests and Giveaways

Create a contest. How many times have you given your email to someone when you think that you will have the opportunity to win a contest and take a trip or have the opportunity to win cash or prizes? This is one of the most powerful methods you can use to grow your email list quickly. Many people jump at the thought of a free vacation or a wad of extra cash, so if you are looking for a super fast way to load your email list with new subscribers consider this one of the best options for you.

Sign Up Forms at Your Small Business

Asking clients to sign up when they arrive at your business is a great way to grow your email list. You will be able to get the people who are already interested in your business to stay in the know. This can be simply by asking customers to fill out a feedback form or offering a discount on their next visit.

Become a Group Host

Become the focus of everyone’s attention by hosting a group. This could be on Pinterest or Facebook or in real life. One way to grow your list is by host activities and parties and getting involved as a leader. If you take on the extra work of becoming a leader in your community, socially or in real life you will often reap the rewards of gaining access to the entire group’s email list.

Hosting Pinterest Group Boards

As mentioned above, becoming a group host is a powerful way to grow your email list, but more needs to be said about the power of hosting groups on Pinterest. Many successful group board hosts on Pinterest actually create their own landing pages, that require the pinners to sign up for their email list. If you have a larger following on Pinterest or have the time to devote to growing your Pinterest marketing, this is a great way to grow your email list quickly. The reason being that Pinterest is one of the biggest traffic driving websites and other pinners love joining new collaborative pinboards. You provide them with more traffic and conversions, and in exchange get access to their emails.

YouTube

YouTube is another great way to ask your fans to sign up for your email list. You can create a video that contains your sign up link and add more information about the various reasons why your clients will want to get on your email list. It is an awesome opportunity for them, and YouTube is the perfect place to tell them. Since YouTube is more friendly to text over videos and images, and it allows you to basically create your own ads in video form, this is a powerful opportunity that you can share across your social media sites as well.

Ask, ask, ask

If you write a blog or have a company blog on your website, make sure you include your subscription link at the bottom of each blog post or article. You will get more subscribers the more you ask. You can also tell your friends, family, and coworkers about your list and see if they are interested in signing up. These are likely your biggest supporters so including them is important too. Make sure that you make the opportunity available for anyone who is interested in keeping up with you and your business.

Even if you are just starting out as a newbie email marketer, by following these 10 tactics you’ll be able to successfully grow your email subscription list. It takes works and devotion, but once you begin implementing these strategies you will have more access to more of your clients and be able to increase sales and interest in your products and services.