Companies may tend to invest a lot of their time and resources into SEO which in real sense is an excellent marketing strategy as it involves use of the internet to market their content via websites. However, some companies go down the wrong path unknowingly and become resentful as much has been invested into Search Engine Optimization. We always encourage business owners to do their research and learn a little bit about SEO before investing or doing it themselves.
We get asked this question quite frequently and the answer can differ depending on who you talk to. The one thing that we will tell you is there is always going to be a cost to promoting your business. What most people forget is that time is money as well. So you could hustle and do everything on your own without outsourcing or purchasing anything. But the one thing you have to think about is what's the value of your time in order to complete all the tasks to make it happen? Is it $15 per hour? Is $1000 per campaign? or more?
There's been a new evolution in the last few years of how we learn and take in information, especially with our busy lifestyles. What better way to listen to it while you are on the go.
One thing that just about every business owner has done is to write a business plan that describes who they are, what they do and ultimately how they are going to bring their product/service to market. Arguably one of the biggest component to that plan is the marketing plan.
Valentine's Day is just around the corner and that means an opportunity to show a little extra love to your clients.
Perhaps one of our favourite times of the years is Superbowl season. Not only is it a good game (usually) but it's also the time were we see the best of the best in the marketing world.
As far as digital marketing is concerned, 2018 has been a year of continuity of some of the trends that were already beginning to appear in 2017, as well as the affirmation of new actions.
Shortly after celebrating our 2nd year in business, we were nominated by our peers for a Woodstock Chamber of Commerce award.
We’ve all heard the term “A picture can say a million words”. We use professional photography or photographers to capture life's precious moments such as families, special events, such as weddings. We trust the professional to take the best quality pictures, with the right angle, and the best lighting so we can enjoy looking at them for decades to come.
There are many types of media in both the printed form and online. Some admire to read and review blogs, others like feeds and some others like newsletters. All of these forms require one big thing, content.