Ways To Connect With Your Audience During COVID-19

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We are all social beings. One thing we haven’t been able to do for the last few weeks is see the smiling faces of our customers coming in our doors. We have COVID-19 to thank for that but that doesn’t mean we can’t keep connected. We’re going to look at ways that we can still […]

Winners & Losers of Superbowl LIII

Perhaps one of our favourite times of the years is Superbowl season. Not only is it a good game (usually) but it’s also the time were we see the best of the best in the marketing world.

5 Tools for Social Media Management

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There are so many tools out there to get business tasks accomplished as quickly as possible with minimal stress. Social media management, although can be fun, is something that takes time and consistency to yield the best results from.

Marketing Your Business With Instagram

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With a staggering three hundred million users per month, Instagram is fast becoming the number one social media platform to its counterpart, Facebook. This has it’s benefits to for small businesses since Facebook owns Instagram allowing you to use your ad dollars across both platforms if you choose too.

GDPR – Impact On Small Business

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Over the past week or so, you’ve probably been seeing a lot of emails come into your inbox asking you to re-confirm your subscription to a certain newsletter or business’s online resources.  This is because of changes to data protection regulations in the European Union. Now you might wonder, “I’m not in the EU, how does this apply to me”, well we are going to break it down and how you can implement it to make your customers here feel more at ease about implementing the changes due to GDPR. Undoubtedly, other countries will follow suit with similar regulator changes.

Google My Business For Small Businesses

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When you want to look something up on the internet, where do you go? Probably, most you will say the first place you will go is Google. Eight out of ten consumers are using search engines to fetch business information such as contacts and working hours. For businesses, this reminds of the importance of online presence. Business owners should be informed of the emerging features that will make life in online platforms easier on top of optimizing your business operations. Google has a very intuitive platform called Google My Business.

Facebook Pixel – What You Need To Know

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Facebook is one of the biggest social media platforms with 2.2 billion users actively using the platform and that continues to grow with each quarter. If your business actively uses Facebook ads, are you tracking the analytics from that ad. Yes, Facebook has it’s own analytics but a Facebook Pixel takes it one step further.

Ways To Engage – Part 3

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So you’ve set up your social media channels but now you have to engage your audience in order to convert them from ‘likes’ and ‘leads’ to customers to help your bottom line. In this three-part blog series we will be chatting at how to increase your engagement on Facebook, Twitter, Instagram with some simple and effective tips.

Ways To Engage – Part 2

engagement social media creative atmosphere

So you’ve set up your social media channels but now you have to engage your audience in order to convert them from ‘likes’ and ‘leads’ to customers to help your bottom line. In this three-part blog series we will be chatting at how to increase your engagement on Facebook, Twitter, Instagram with some simple and effective tips.