Companies may tend to invest a lot of their time and resources into SEO which in real sense is an excellent marketing strategy as it involves use of the internet to market their content via websites. However, some companies go down the wrong path unknowingly and become resentful as much has been invested into Search Engine Optimization. We always encourage business owners to do their research and learn a little bit about SEO before investing or doing it themselves.
Small businesses engaged in SEO in the hopes of building up their profile and increasing their sales. However, because these businesses are often less informed about how SEO works and what the best practices are, they tend to fall short and commit serious mistakes that end up negatively affecting their website and their business.
After years of paying for “secure by default” sites, Google will classify insecure sites in Chrome from mid-summer - SSL is now key!
A business website is always something on every owner’s mind (or it should be). But when you are a new business or considering a new website design, there is a lot to think about. Some business owner’s come to us prepared and other’s just don’t know where to start which is ok too. Whether you deal with Creative Atmosphere, another website designer or you use a website builder on your own, these are 10 things you should think about no matter which route you go. Even before you commit to a website builder or designer too.
As a business owner, marketing our businesses and starting to generate revenue is one of the key goals from day one. There are many different strategies that you can employ to get your business found by your ideal client. Your starting point should be to create an online presence - create a website! Websites are a great informational or even a sales tool if you sell online.
Having a website is the cornerstone to every business and is the most common marketing tool. Without a website and an online presence, it makes it very difficult for a potential client to find you. It’s almost like not having a phone number. Although there are obvious advantages to having a website but there is also one major disadvantage - you need to keep your content and website design up to date.
Internet marketing through a website provides one of the best ways of getting potential customers to buy products and services. All businesses whether small, medium, or large need to include online marketing as one of the marketing strategies to increase sales. Search engine optimization and your ranking in these engine is key.