Facebook is one of the biggest social media platforms with 2.2 billion users actively using the platform and that continues to grow with each quarter. If your business actively uses Facebook ads, are you tracking the analytics from that ad. Yes, Facebook has it’s own analytics but a Facebook Pixel takes it one step further.
What is Facebook Pixel?
Facebook Pixel is a very useful tool that you can use with Facebook Ads. Whether you are a small business owner and you need traffic to make sales, or you want people to see your blog with funny content, you can utilize this extension and gain more knowledge about your customers/viewers. The way it works is simple. You place a code on your website and it tracks the conversions from the ads you put on Facebook, but it’s more deeper than that. It gives you ability to collect detailed data about what people are doing on your website AFTER they click the ad.
Why should you set it up?
If you want to grow your business, expand your fan base or simply manage Facebook Ads, you need to take more professional approach. Facebook Pixel lets you collect data about your potential clients, therefore enabling you to analyze results from your campaigns and identify if your campaign has a positive ROI. There is lots of things you can learn about your customers such as:
- how many people added products to their cart
- how many people use the search function on your website
- how many people initiate checkout and wish to buy a product
Why does it matter?
Because knowing that a lot of people use, for example search function on your website, could indicate that you need to improve your menu navigation. Or maybe they want a specific product they are interested in. Such tiny details can make a big difference in profits when you are running your own business.
How to take advantage of what this tool provides you?
By analyzing the results of your ad campaigns, you can see the bigger picture of what’s going on in people’s heads. This knowledge is crucial in order to be more successful in your business. If you have that data, now you can adjust and reorganize your Facebook Ads to specifically match the audience you are targeting. You can utilize standard tracking events set by Facebook or use your own. You have lots of free space here to maneuver your tracking to what exactly you need to measure. This makes it easy to make changes not only on your website, but also on your ads.
Example of How Facebook Pixel Works
Let’s say you are running an e-commerce store and you are selling cups with various movie themes like Thor or Lord of the Rings. A customer comes from your Facebook ads, looks around and didn’t find what he was looking for. Fortunately, you have set up a Pixel beforehand. Now you know that he used a search function, and he was looking for Harry Potter cups. Now you know exactly what your customer wants. You can supply your store with Harry Potter cups and show the ad with that cup directly to that person.