Creative Atmosphere https://creativeatmosphere.ca Marketing Agency for Small Business Fri, 26 Apr 2019 12:25:36 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 Common Myths About SEO https://creativeatmosphere.ca/common-myths-about-seo/ Fri, 26 Apr 2019 12:25:36 +0000 http://creativeatmosphere.ca/?p=1086 Companies may tend to invest a lot of their time and resources into SEO which in real sense is an excellent marketing strategy as it involves use of the internet to market their content via websites. However, some companies go down the wrong path unknowingly and become resentful as much has been invested into Search Engine Optimization. We always encourage business owners to do their research and learn a little bit about SEO before investing or doing it themselves.

Misleading statements and beliefs about SEO are to blame for these failures. You should be wary of the myths about SEO when developing your marketing strategy and making decisions about your website.

Here are a few common myths about SEO:

Traffic generated for SEO is free.

As an entrepreneur, you should aim at achieving SEO traffic of high value. Despite many quoting it as free, it is an investment in terms of time, technology, personnel and expertise. Mainly, you will invest in website content, marketing consultants and the website itself. These come at a cost and will impact the outcome and contributes to the success of your website in SEO.

All possible leads can be generated by SEO.

It has been narrated from time to time that putting all your eggs in one basket is unwise. So is investing your organization’s entire budget on SEO. To be able to efficiently and effectively work towards the organizational goals, lead generation by SEO need to be integrated with other marketing strategies.

Back-link Quantity has more weight that quality.

Having many back-links to your website does not mean that your lead generation is quite effective. Quality in this contexts refers the authority of the back-links. Authority for your back-links refers to the level of credibility accorded to a particular website and its content. Also under quality is the diversity level of your back links and the referring domains that you will provide.

Paid searches have an influence over Organic results.

Paid search and advertising contrary to the common belief are not connected to the organic search results. The separation is created and maintained by the various search engines e.g. Google. Most have fallen for this one and they have spent millions of dollars in an effort to generate organic results in the searches.

Your website’s rank on the search pages is directly proportional to the income.

This is NOT true. The rankings are however determined by the keywords. You get to express your intent with keywords and they determine the search volume. What’s more the experience the users get is also among the criteria for the ranking of the websites.

Content and keywords.

Despite content being one of the major factors in SEO, it is not the sole factor. It is vital that it is accompanied by other factors such as back links. What’s more some companies tend to fill in keywords in the content without any structure. The flow of the content is tampered with and traffic will reduce as the interest on your content will also decrease.

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FAQ: How do I promote my business with no money? https://creativeatmosphere.ca/faq-how-do-i-promote-my-business-with-no-money/ Wed, 24 Apr 2019 12:03:31 +0000 http://creativeatmosphere.ca/?p=1589 We get asked this question quite frequently and the answer can differ depending on who you talk to. The one thing that we will tell you is there is always going to be a cost to promoting your business. What most people forget is that time is money as well. So you could hustle and do everything on your own without outsourcing or purchasing anything. But the one thing you have to think about is what’s the value of your time in order to complete all the tasks to make it happen? Is it $15 per hour? Is $1000 per campaign? or more?

  1. Partner Giveaways – There’s no reason to go it alone. If you have built your business network, team up with other businesses or brands for larger contests with grand prizes vs. organizing in-house, one-off giveaways.
  2. Customer Referrals – There is no one that is going to share your business success than someone who loves your products or services. Some of the most profitable brands have some sort of referral program many including small incentives. A successful referral can be bolstered into your marketing strategy with a little money offer or a discount to the recipient and those doing the referring.
  3. Online Marketing Tools – There is more than just social media that you can take advantage of. If you want to know more about what you customers want, there is no problem with doing some market research in order to make sure that what you are offering is on point as well as you can get into the nitty gritty of how they prefer their marketing if you wish. Look to services such a Survey Monkey to pull you survey and results together. Email marketing is another big player in a marketing strategy that for the most part is free. MailChimp and Mailerlite are free email marketing services that allow you send messaging, manage subscribers and track your analytics.
  4. Directories – Depending on the business, ensure that you add your business to online directories such a Google My Business, Bing Business, Yelp, TripAdvisor etc. Most have an option for free listings. Many of these sites have invested in SEO and have top search engine ranking helping you move to the top.
  5. Signatures – If you do a majority of your business via email or you do a lot of email, don’t take it for granted. Get your business’s messaging in your signature. Ensure that all your contact information is up to date. Include your website in your signature. If you have a big CTA, include it too – this could be a way to book an appointment with you OR a link to a downloadable guide that will help them grow. There are many email signature builders online!
  6. Ask for Reviews – Similarly to referrals, be sure that you ask for a review. You can use these just about anywhere – social media, marketing material and more. Provide a link to directories sites such as Google or your Facebook page. You will be surprised at how many people will read reviews before doing business with you.

If you would like further ideas, feel free to read our blog called ‘Marketing Your Business on a Shoestring Budget’. Remember if you wanna chat strategy, feel free to shoot us a message via social media or through our website.

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SEO Mistakes That Most Small Businesses Make https://creativeatmosphere.ca/seo-mistakes-that-most-small-businesses-make/ Thu, 18 Apr 2019 13:30:56 +0000 http://creativeatmosphere.ca/?p=1077 Small businesses engaged in SEO in the hopes of building up their profile and increasing their sales. However, because these businesses are often less informed about how SEO works and what the best practices are, they tend to fall short and commit serious mistakes that end up negatively affecting their website and their business.

These mistakes range from having simple domain issues to committing ethical blunders. If you are not completely acquainted with SEO yourself, take note of the following mistakes that you can definitely avoid.

Getting Free Domains

Most people online fall for the promise of freebies, which are becoming more and more common these days. This is completely understandable behavior especially for new business owners because getting free stuff helps cut down expenses. The problem is that using free things for your business can impact your reputation. A good example of this is using free website domains.

Having your own domain is a sign of independence and authenticity. It also gives your website a better reputation and makes your online business more legitimate. Another important advantage of an independent domain is its high standing with search engines. If your site has its own domain, search engines will give it a higher priority than other websites.

In many cases, sites that do not have their own domains are ignored by search engines and tend to rank low in the results page. So if you’re in the business of SEO, it’s best to pay for your own domain. An example of this would be if you’re site is mysite.websitebuilder.com.

Poor Site Content

In SEO, content is truly king. The success of the campaign can rely on your content, so it should always be of great quality. The goal is to build up your site’s reputation, and you simply cannot achieve this if the content you create is done in poor taste. Many small businesses fail to recognize this function of SEO, and so they end up posting sub-par content, without realizing that this can actually harm their website. When search engines detect the poor quality of your content, they may end up undermining your website and giving it a low ranking.

Not using Local on-page SEO

SEO (search engine optimization) is what the search engines look for on your web pages in order to determine if your page has the information that the searcher is looking for. The more relevant your page the better chance that your page will be displayed. Adding meta tags, title tags, and h1 tags with your keywords will help your pages get listed.

Take some time and learn how to best optimize your pages for maximum search engine results.

Engaging in Unethical Practices

Oftentimes, business owners are the ones that go into the dark side of SEO. Unethical SEO practices are commonly observed among small business owners who do not know any better. Because they know little about this marketing strategy, they are often unaware about the consequences of unethical SEO tactics, which can be as dire as getting banned from search engine databases. Small business owners are also more eager to receive traffic and attract potential customers. This makes them vulnerable to the appealing prospect of unethical practices.

Some examples of unethical practices:

  • Text or links that are hidden – e.g.: white text is “hidden” on a white background, text can be “hidden” behind images or a size zero font can be used.
  • Making use of automated queries without the permission from search engines.
  • Too many keywords and hidden text are used on a website which is known as keyword stuffing.
  • Using duplicated content.
  • Plagiarizing or using auto-generated content with a high keyword density
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2019 Charity Give Back Winner https://creativeatmosphere.ca/2019-charity-give-back-winner/ Tue, 09 Apr 2019 16:02:09 +0000 http://creativeatmosphere.ca/?p=1543 When we started Creative Atmosphere in 2016, we always wanted to make sure that we gave back to the community that would ultimately provide our growth and success. At our roots was our love for helping non-profit organizations or charities in someway. From day 1, we have given back in a variety of ways whether it be monetary donations, in-kind sponsorship or even setting up events of our own with a group in mind.

In 2019 a new idea came to mind during our year-end brainstorming. Oxford County is full of wonderful and deserving non-profits or charities that could benefit from a little boost in their web presence. The Charity Give Back Program was born in order to help 1, registered non-profit or charity to improve their online presence with a basic website design and hosting that will help them prosper to meet their goals, increase their visibility etc.

In our first year, we were fortunate enough to have 5 great nominated organizations or charities.

  1. Oxford County Animal Rescue
  2. Ingamo Homes
  3. The Inn of Woodstock
  4. United Way Oxford
  5. Oxford County Suicide Prevention Team

It was a difficult to narrow it down to just one organization but we had a panel of 8 people who helped us narrow down our 2019 Charity Give Back Winner.

Oxford County Suicide Prevention Team was selected as our first Charity Give Back Winner. They are doing great work in our community and need a better platform in order to share their message, provide resources to those in need and advocate for change.

Stay tuned for more information as this project gets underway and completed. Nominations for the 2020 Charity Give Back Program will open January 1, 2020.

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Must Listen to Marketing Podcasts https://creativeatmosphere.ca/must-listen-to-marketing-podcasts/ Wed, 27 Mar 2019 19:54:40 +0000 http://creativeatmosphere.ca/?p=1205 There’s been a new evolution in the last few years of how we learn and take in information, especially with our busy lifestyles. What better way to listen to it while you are on the go.

Podcasts have been around since the early 2000’s but have become a predominate marketing strategy for businesses and entrepreneurs. It’s very common in the marketing world. Below, we will highlight some of our favourite podcasts that you can listen to in order to boost your marketing skills or inspire you.

The Gary Vee Audio Experience

Gary Vaynerchuk

The Audio Experience is hosted by entrepreneur, CEO, investor, vblogger and public speaker, Gary Vaynerchuk. Within these episodes, you will hear his #AskGaryVee episodes, keynotes on marketing, DailyVee and guest interviews.

*watch for explicit content
Listen on iTunes | Listen on Spotify

UnPodcast

Scott & Alison Stratten

From Canada, Scott & Alison talk to those just fed up with marketing their business from bad advice, misinformation and misuse of tools. “TheUnPodcast” tells you what not to do first, and how to succeed. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service.

Listen on iTunes

Tell, Don’t Sell Podcast

Boots on the Moon Media

From our friends down in Simcoe, Ontario, Boots on the Moon Media is a video company that has developed their own podcast to compliment their business. Primarily focused on video, they chat about how to implement video into your marketing strategy, how to use it on social media and other marketing related topics.

Listen on Spotify

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Why Marketing Plans Fail https://creativeatmosphere.ca/why-marketing-plans-fail/ Thu, 21 Mar 2019 00:25:10 +0000 http://creativeatmosphere.ca/?p=1081 One thing that just about every business owner has done is to write a business plan that describes who they are, what they do and ultimately how they are going to bring their product/service to market. Arguably one of the biggest component to that plan is the marketing plan.

With the increase in competition, the hunt for customers have extended to use of the internet to market their products as just one method in the ever growing marketing tree. There are so many tactic and tools at your fingers, but some people may be asking themselves what is actually making their marketing plans to unsuccessful? If you may have tried to construct a solid plan to market your products and haven’t had success, then through this article we will share with you our insights working with businesses at all stages and possible ways to correct marketing plans for better success.

1. Lack of sufficient research

When planning on how to get to market for your products and services, then the first priority you should take into consideration is the availability of your targeted customers and their desire for your product/service. This can only be done when you do a thorough research on the region or the people that can benefit from your products. Test your idea – even ask a small sample size in your community. If your research is not done effectively, then you will find yourself taking your business to an area with a low number of consumers. This can lead to failure of your business plans. Take extra time at this step, dive into the strategies your competitors are using will help you to prosper very fast in your business.

2. What kind of marketing tool are you using?

Choosing on an appropriate tool to perform your task always makes one do the work successfully, this too applies when making marketing plans. You can use promotional emails to reach your target groups. But if you rely on this alone, you may fail because your competitors will be using other platforms such as social media, SMS testing, and videos. To cover up this range, you need to be updated on the right tool that can help you to reach the specific groups you are targeting.

3. Lack of actions

Engaging in a business plan needs you to be consistent with your business and make every move to ensure you prosper. Failing to act can make you fail in your business plan and ultimately your business. Remember you aren’t in your own world, there are thousands of people out there working on almost a similar business targeting the same customers in your mind. What sets you a part? Your Actions! The only way to keep moving is to ensure that you keep your business active. This is done by sending short messages to your potential customers, produce videos and use them on social media platforms so that you can reach all your customers.

4. Unrealistic goals

You aren’t unlike any entrepreneurs who starts a business to share a passion or to hit an revenue goal. There are people who make business plans that are not realistic. For instance, someone setting up a ski resort in an area that doesn’t have any snow. Every plan you make should suite the need of people within the area. If you come out with an idea outside the scope, then high chances are that you will fail. Any goals that you set should be S.M.A.R.T. which means Specific, Measurable, Actionable, Relevant and Time-Bound.

5. Do you have a flexible plan?

The current world is always changing, you must be one who is ready to adjust to any slight change. If you are making your plans, then one thing to take note of is to give room for flexibility. This will help you to make any necessary adjustments to meet the demand in the market. Be open to new ways of doing things will help you discover grand ideas for the bettering of your marketing plan.

These factors listed above are the main possible reasons why we see most of the marketing plans fail before they are archived. This article should be able to keenly take this factors into consideration starting to the research, appropriate tool all the way to making a flexible plan, then your plan will always succeed. If you need assistance with your marketing, you can always reach out to us for assistance – contact us! 

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Our Favourite Stock Photo Sites https://creativeatmosphere.ca/our-favourite-stock-photo-sites/ Sun, 03 Mar 2019 20:32:13 +0000 http://creativeatmosphere.ca/?p=1216 Sometimes you need a photo – maybe for a social media post, maybe for a marketing piece. Don’t have a budget to purchase stock photos? We’ve compiled a list of our favourite, royalty free stock photos.

Pixabay

It’s a complete library of over 1.6 million royalty free stock photos and videos shared by their generous community. Pixabay is a vibrant community of creatives, sharing copyright free images and videos. All contents are released under the Pixabay License, which makes them safe to use without asking for permission or giving credit to the artist – even for commercial purposes.

Pexels

Pexels provides high quality and completely free stock photos licensed under the Pexels license. All photos are nicely tagged, searchable and also easy to discover through their discover pages. They have hundreds of thousands free stock photos and every day new high resolution photos will be added. All photos are hand-picked from photos uploaded by our users or sourced from free image websites. They make sure all published pictures are high-quality and licensed under the Pexels license.

Unsplash

Over 550,000 free, high-resolution photos brought to you by the world’s most generous community of photographers. Unsplash has been used in everything from Apple keynotes to the default theme shipped with WordPress. You’ve probably already seen a photo from Unsplash, you just didn’t know it.

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Ways to Market Your Business for Valentine’s Day https://creativeatmosphere.ca/ways-to-market-your-business-for-valentines-day/ Sun, 10 Feb 2019 02:29:27 +0000 http://creativeatmosphere.ca/?p=1219 Valentine’s Day is just around the corner and that means an opportunity to show a little extra love to your clients.

Yes, predominately a chocolate, flower and card giving occasion, there is still ways you can market your business even if you don’t sell any of these items. Let’s dive into some ideas, you can use as the day approaches.

  • Run 2-for- 1 Deals.
  • A ‘we heart our customers’ discount.
  • Ask your followers to share their love stories.
  • Run a contest asking your audience to share their terrible date stories.
  • Highlight any way that your products or services could be included in a ‘date’ night.
  • Create a last-minute gift guide.
  • Add some romantic flair to your business’s social media accounts – think pink and red in your profile or cover photos.
  • Host a Valentine’s Day event on February 13th.
  • Pin a heart on a local charity by making a donation to give back.
  • Partner with another complimentary small business.
  • Decorate for Valentine’s Day
  • Create gift baskets with complimentary items that make it easy to purchase a gift.
  • Offer a freebie with a minimum purchase.
  • Raffle off a Valentine’s Dinner.
  • Include a branded Valentine’s Day checklist to your receipts.
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Winners & Losers of Superbowl LIII https://creativeatmosphere.ca/winners-losers-of-superbowl-liii/ Mon, 04 Feb 2019 14:02:38 +0000 http://creativeatmosphere.ca/?p=1247

Perhaps one of our favourite times of the years is Superbowl season. Not only is it a good game (usually) but it’s also the time were we see the best of the best in the marketing world.

For some people they like watching 60 minutes of football, others like the halftime show but for some it’s tuning in to be wow’d by the 30-60 seconds of awesome commercials. We watched a few and compiled our list of our winner’s and losers.

Budweiser – Wind Never Felt Better
– Best in Environment

 

 Budweiser traditionally always has great commercials and they don’t deviant too far from their roots. Each year, they feature their recognizable Clydesdale horses but this year they took a different spin. They took the environmental approach – their ‘horsepower’ in their manufacturing facilities is now 100% renewable electricity from wind power.

Amazon – Alexa
– Most Authentic

 

Perhaps on of the biggest trends we will see in 2019 is the further use of devices to make our life a little easier. But, sometimes they don’t always work out the way we hope. We give kudos to Amazon and Alexa for admitting a few ‘fails’ and being authentic with the trial and errors in development.

Bumble – App
– Best Message

 

One word comes to mind with this commercial. Inspiration. For many young girls, it can be a challenge. Living up to expectations, striving to reach goals and trying to avoid ‘no, you can’t do it’. Bumble may have hit the nail on the head with this. Reach for your goals, the sky is the limit if you just go for it.

Hyundai – The Elevator
– Missed the Mark

 

Hyundai does sell cars right? As cool as it is to see Jason Bateman manning the elevator, what does a stop at the dentist, jury duty, dinner parties have to do with cars? Maybe the journey to get to what brand the commercial was about took a little too long? What’s your thoughts?

Doritos – Flamin’ Hot Nacho
– Maybe a Comeback?

 

This may have been the one that had us stumped. What does Chance the rapper and the Backstreet Boys have in common? We still aren’t sure. Yes, it was cool that Backstreet Boys are back in the tube but was the launch of a new Doritos flavour the best place? Maybe ‘we want it that a way….”.

Our Super Bowl Commercial Winner… 

Verizon – The Team That Wouldn’t Be Here
– Pulls at the Heart Strings

 

Some things just can’t be conveyed in 30-60 seconds. Each year, there is always one company that just pulls on your heart strings. Verizon did something very unique this year in that their was 30 second commercials ran during the game but each one had an accompanying 2-3 minute longer video. They took 12 NFL players or coaches and shared their near death stories and used it as a way to thank our first responders.

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Marketing Trends for 2019 https://creativeatmosphere.ca/marketing-trends-for-2019/ Thu, 31 Jan 2019 15:56:02 +0000 http://creativeatmosphere.ca/?p=1210 As far as digital marketing is concerned, 2018 has been a year of continuity of some of the trends that were already beginning to appear in 2017, as well as the affirmation of new actions.

The marketing trends that originated in 2017 and that have had their appearance in 2018 have been basically two:

  • Growth of two already classic social networks – Facebook and Instagram. Despite the bad omens in relation to these two giants of social platforms, especially the alleged abandonment of millennials, the fact is that both Facebook and Instagram have grown in 2018 – both in number of users and advertisers. The secret of the good health of these veteran networks is that they have been able to adapt to the new uses, needs and demands of users, such as streaming video.
  • Boost of the video format. The videos, which were already going strong in 2017, had a great public acceptance during 2018, which has encouraged marketing managers to include them in their digital campaigns. Especially in its more affordable versions: testimonial videos, interviews or videos of product samples.

The Importance of Knowing the Trends in Digital Marketing

Prediction of trends is important and very useful part of setting your strategies. These are the main advantages of knowing what the immediate future will bring us in the marketing sector:

  • Being aware of the news helps to define the most appropriate strategy.
  • Prepare an online marketing plan with all the necessary actions , prioritizing the most important.
  • The information on trends is very useful when preparing the marketing budget for next year, determining the economic and material resources that we will need and the most profitable investments.
  • It helps that the news does not catch us unexpectedly and it is easier for us to adapt to them. They help us to stay one step ahead of the competition.

What awaits us in 2019?

After a review of the previous year, we unveil what, in our opinion, will be the 7 main trends in digital marketing in 2019.

Video marketing

Everything indicates that in 2019, the use of video will be intensified and developed in marketing campaigns. The incorporation of a new specific application for video functions in HubSpot, one of the worldwide reference platforms of online marketing, is a very clear track that demonstrates the growing importance of this format in digital marketing. The importance of video to impact the user.

The non-use of video in our online marketing campaigns prevents us from benefiting from the following battery of advantages:

  • The potential level of visibility of video pieces in social networks and online platforms is very remarkable.
  • Video content has a great impact and add value to the user. They facilitate interactivity with users. Improve engagement between brand and customer. They are a format of great consumption on the internet in all types of connection devices.
  • The use of video is a favorable factor for organic positioning (SEO).

Incorporation of IGTV on Instagram

With more than 4 million daily interactions and with an average participation that exceeds Facebook by 23%, Instagram has been no longer a promise for years to become one of the most powerful marketing channels on the Internet. In order to strengthen its prominence, a few months ago the social network Instagram launched IGTV. It’s new video platform dedicated exclusively to mobile users – videos produced vertically making it fully suitable for viewing in the screens of small size of smartphones. One of the main novelties of IGTV, is that it allows to publish videos of long format and that makes it possible for the set up of more complex strategies with ads in Instagram Stories.

Augmented Reality on Facebook

It is a very novel option and still in the development phase but with great potential. The augmented reality ads on Facebook allow, with a single touch in the CTA “Tap to try”, to access the camera of the user’s phone so you can see how they would have, for example, a pair of sunglasses or a lipstick . It can be very useful for the promotion of certain products and involves a great change in the way of interacting with the user, improving their experience.

Chatbots in Marketing Automation

The chatbots can be considered as another part of marketing automation, allowing to simulate conversations with customers automatically, gradually achieving greater perfection thanks to the use of artificial intelligence systems. Its basic beginnings of the principle are giving way to a remarkable development of this system that, possibly, will be perfected in 2019 allowing advantages such as:

  • Cost savings in customer service staff.
  • More efficient and agile interaction with the client.

They can become systems with which some customers feel more comfortable. The weak points of chatbots is that they require a somewhat high initial investment and not all people feel comfortable communicating with them or are effective for all services or markets.

Marketing of Influencers

The influencers are the celebrities or celebrities of the virtual world. Your channels on YouTube or Instagram have hundreds of thousands of subscribers and loyal followers. They are characterized by having a great charisma and magnetism, being able to generate opinion and create trends. Therefore, the simple appearance of some of them with a garment of a specific brand may increase sales due to the effect of many of their followers. And the same goes for a good review of an article or service.

The strategies of marketing influencers are still very new and, therefore, with a wide range of travel and development. It is expected that, in 2019, due in part to a foreseeable change in the legislation that requires greater transparency in certain marketing campaigns with influencers, this type of campaign will opt for: Identification and use of influencers that add value to a brand because users feel identified with the character and not so much by more general criteria such as the number of followers of their channel.

In other words: quality will also prevail over quantity on the issue of influencers. The campaigns of this type will be focused mainly on achieving engagement with users , seeking complicity and the creation of positive synergies between brand, influencer and client.

News in Voice Search

The voice searches will be taken increasingly into account in the digital marketing strategies of companies by the confluence of three factors:

  • The unstoppable increase in voice searches by users. The incorporation of devices or gadgets such as Google home or Alexia de Amazon, which expand the search by voice to other uses and devices , removing exclusivity to smartphones, as was the case until now.
  • The remarkable impact on SEO of this trend . When searches are made by voice are different than when writing them, because there is usually a greater semantic uncoordinated and geolocation has an important weight.

All this must be considered in our keyword search strategies and other issues.

Increase in the use of mobile devices

The progressive increase of the use of the smartphone to access the different web pages , gradually moving the desktop PC (desktop) as a form of priority connection, is not in itself a novelty. However, in order to define the web design and content strategies for 2019, a series of data collected in this post can not be ignored:

  • The 90% of the members of the millennial generation, a strip of very consumerist age, are connected via online daily basis and almost uninterrupted .
  • Although the use of the desktop to buy online or fill conversion forms in leads is still a majority, 40% of brand ambassadors (influential users who recommend and criticize products) already use the smartphone to buy .
  • The latest changes in the algorithm of Google to position web pages give priority to the mobile version in those pages that have two different versions.

How to use the Trends in Our Favor

In conclusion, we would like to stress the importance of always being well informed of the trends in online marketing in order to incorporate them into our strategies and annual budgets and being prepared for the changes that lie ahead. The knowledge of the trends allows us to position ourselves in an advantage over the competition, anticipate changes, apply new actions and analyze the results based on the reaction of users.

This does not mean that we have to try to apply all the tendencies, but only those that we think can give us advantages and benefits. Finally, it is important to remember that trends are not irrefutable, incontestable, or rigid facts. They may change over the course of the year, not materialize or not do so as strongly as the experts had predicted.

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