Internet marketing through a website provides one of the best ways of getting potential customers to buy products and services. All businesses whether small, medium, or large need to include online marketing as one of the marketing strategies to increase sales. Search engine optimization and your ranking in these engine is key.
Online marketing is done through a website, which is then promoted using various website marketing techniques to have a higher ranking on the major search engines such as Google and Yahoo. Ideally, if your website gets a higher ranking than your competitors on Google’s search engine results page (SERP), you will get more website traffic, which in turn increases your sales volume.
There are a number of search engine optimization (SEO) techniques that can be used effectively to increase a website’s ranking on Google’s SERP. Here are top SEO tips you can use on your website for a higher organic ranking:
Keyword Research & Ranking
Google uses keywords as one of the signals in ranking web pages on the search engines results page. As such, you need to use the best keyword research tools available online, so that you can identify high quality and longtail keywords in your niche to use at strategic points on your website when creating content.
Keyword Density and Placement
Effective use of keywords does not end after a research; you need to be careful while creating your content so as to ensure you don’t do keyword stuffing. Keyword stuffing is using too much of your keywords on a web page, leading to a high keyword density that will harm your site’s ranking on Google’s SERP.
You need to use your main keywords at strategic points such as on titles, subtitles, meta descriptions, meta tags (on images), and on the main content of your web page. A Meta description is a short sentence that appears alongside your web page on the Google’s SERP, giving a brief description of what the web page is all about.
Paid search offers one of the best SEO techniques that you can use as a business owner to promote your products and services on Google. A paid search has been very effective online marketing technique since Google uses a special search algorithm, which displays your paid search only to potential customers who have higher chances of clicking through to your website and taking an action once they get into your website.
Make Use of Google Maps
Are you a business owner who needs to serve local customers? Google Maps offer one of the best SEO techniques used to promote business websites locally. Integrate Google Map on your site, so that when local internet users search for products or services that you offer, the exact location and contacts of your business will appear in the SERP of Google, and you have a higher chance of receiving a call from a local customer or have them visit your business premises physically.
Promote Your Site On Social Media Sites
Make good use of social media to gain online authority in your area of business. Create high-quality and in-depth content on your website, and spread the word on social media platforms such as Facebook and Twitter by posting links to your website’s landing pages and content. Today, Google uses social media accounts with active members as one of the relevant results to display on the SERP.
Make Use of Videos
Google uses YouTube videos as one of the ranking factors in the SERP. Create high-quality videos giving more details of your product or service, or explaining how the product is being used and post it on your website or YouTube channel. Google likes videos since users today have grown lazy reading long articles, and they use more of videos, images, and infographics to get a quick grasp of what a products or service is all about when making buying decisions.