North Shore Challenge was formed in the summer of 2014, when Josh Reid and Annaleise Carr were preparing for a crossing of Lake Erie. North Shore Challenge is currently the only recognized open water swim by the Global Swim Series.
Each year, the North Shore Challenge attracts 100+ swimmers to Turkey Point, ON for a series of swim races ranging from 1.8km to 10km raising funds for Camp Trillium. Camp Trillium is a camp for kids with cancer and their families.
In order to attract more swimmers and corporate attention to the swim and the cause, branded material was created to help it grow. For the swimmers, 5,000 discount cards were designed that could have be distributed to the swim ambassadors across Canada and into the USA. These were then handed out at swim races, meets, events etc. For the businesses, a detailed sponsorship package in order to generate sponsorship dollars to make the race happen each year. Not only did Creative Atmosphere assist with the design, we lent suggestions towards a strategies and components that were possible to create value for a sponsor.
Each year, we produce the sponsorship package, fuel your cards and promotional cards to be handed out at swim meets.