Small Business Profile: Puffin Media

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We will be featuring small businesses with big dreams and aspirations to help others – in different ways.

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We will be featuring small businesses with big dreams and aspirations to help others – in different ways.

Network and strategic partnerships are something that can help small businesses grow and succeed in communities such as Oxford County. We had the fortune of working with Scott and Angela  from Puffin Media. We have been working together to show small business owners the power of video as a marketing tool – whether it is on their websites (that we can create) and the video (that Puffin Media creates). We have learned a lot from Scott and Angela on how we can integrate video into our strategies and our client’s strategies. Results, Results Results!

If you know anyone in Oxford County looking for high quality video production, Puffin Media should be your first call!

Background about your business – what you do, what you provide, how long you have been in business

We are a small video production company that proudly provides high quality affordable web video for any sized business. We have been servicing small to medium sized businesses in Oxford County since May 2012.

Your business background – Does it run in the family? Education? History?

Both Scott and I studied at Conestoga College taking Media and Communication Fundamentals as well as Broadcast Television programs. We aren’t technically a family run company, however Scott and I started dating 6 months prior to starting Puffin Media. Although we opened Puffin Media in May 2012, we didn’t start working on it full-time until June 2016.

What advice would you suggest to aspiring business owners?

Our main advice would be to consider all the resources available to you in your community, whether it’s going to the Small Business Centre or accessing grants available. Also, asking for help isn’t a bad thing and doesn’t mean you are failing. Everyone needs help occasionally, especially when starting a business.

Where do you see your business in 5 years, 10 years?

In 5 years we aim to be the go to video production team in Oxford County.

What has been your most successful marketing tactic?

We believe our most successful marketing tactic has been making strategic partners within Oxford County. By making these connections, the doors are opened to a larger community.

If you want to reach out to Puffin Media or know someone who would benefit from working with them, you can get in touch with Puffin Media by using the following information:

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Companies may tend to invest a lot of their time and resources into SEO which in real sense is an excellent marketing strategy as it involves use of the internet to market their content via websites. However, some companies go down the wrong path unknowingly and become resentful as much has been invested into Search Engine Optimization. We always encourage business owners to do their research and learn a little bit about SEO before investing or doing it themselves.

FAQ: How do I promote my business with no money?

We get asked this question quite frequently and the answer can differ depending on who you talk to. The one thing that we will tell you is there is always going to be a cost to promoting your business. What most people forget is that time is money as well. So you could hustle and do everything on your own without outsourcing or purchasing anything. But the one thing you have to think about is what’s the value of your time in order to complete all the tasks to make it happen? Is it $15 per hour? Is $1000 per campaign? or more?

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