Small Business Profile: Runback Apparel

runback apparel small business profile creative atmosphere
We will be featuring small businesses with big dreams and aspirations to help others – in different ways.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

We will be featuring small businesses with big dreams and aspirations to help others – in different ways.

As we network throughout the community, we find so many interesting and knowledgeable individuals that are on a mission to help their client. Mark Kean is another individual that has a lot going on! Not only is he running Runback Apparel, he also runs along with his wife, which we featured in one of our other Small Business Profiles.

We have been fortunate enough to see how Your Oxford has evolved do a few designs for Mark and Runback Apparel during the busy curling season. We have been in awe of how awesome these teams look in their clothing on the ice!

Find out how he started his business, Runback Apparel in this month’s Small Business Profile.

Background about your business – what you do, what you provide, how long you have been in business

Runback is a brand dedicated to the curler. Since early 2013 we have been providing curlers with high quality custom designed performance apparel. We use a process known as sublimation to transfer high quality digital graphics straight into polyester based fabric.

Sublimation allows us to create vibrant visually appealing garments that not only look great, but feel fantastic and perform extremely well. We pride ourselves on our customer service, turnaround time, incredible designs, and functional products.

Your business background – Does it run in the family? Education? History?

My entrepreneurial spirt has always been strong. As a child I would hang around with my Dad at the family business, Scott Bus Lines, learning the tips and tricks to running a successful company.

I graduated from Marketing & General Business in 2010 from Conestoga College. Then in 2013 I started Runback while still working at the Hamilton Spectator as a District Manager.  In 2016 my wife and I also became the owners of

What advice would you suggest to aspiring business owners?

Find something you love and are passionate about. Owning your own business can be tough at times, but if you really love what you do the good times will outweigh the bad times.

Where do you see your business in 5 years, 10 years?

In 5-10 years I see Runback as an even stronger name in the curling world. I would love to have it involved in further product lines to offer our customers the full package. We have a lot of amazing customers who we really love working with. To offer more to them would really help us create a brand that the curler can be proud of.

What has been your most successful marketing tactic?

Email newsletters have been a great marketing tactic for Runback. I’ve also used social media successfully, though not nearly to it’s full extent and word of mouth. Having the Runback brand on TV to a National audience also helps to sell some extra shirts and jackets.

Who inspired you to go into business and why?

The family business at a young age inspired me to go into business. I loved the idea freedom and ability to control my own hours. What I put into the business is directly related to the success.

If you want to take advantage of Mark’s expertise or you need your own sublimate clothing, be sure to give him a call – it will set you a part from your competition!
(519) 532-5537
Facebook @RunbackApparel
Twitter @RunbackApparel
Instagram @RunbackApparel

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

seo common myths creative atmosphere
Marketing & Strategy

Common Myths About SEO

Companies may tend to invest a lot of their time and resources into SEO which in real sense is an excellent marketing strategy as it involves use of the internet to market their content via websites. However, some companies go down the wrong path unknowingly and become resentful as much has been invested into Search Engine Optimization. We always encourage business owners to do their research and learn a little bit about SEO before investing or doing it themselves.

FAQ: How do I promote my business with no money?

We get asked this question quite frequently and the answer can differ depending on who you talk to. The one thing that we will tell you is there is always going to be a cost to promoting your business. What most people forget is that time is money as well. So you could hustle and do everything on your own without outsourcing or purchasing anything. But the one thing you have to think about is what’s the value of your time in order to complete all the tasks to make it happen? Is it $15 per hour? Is $1000 per campaign? or more?

Do You Want To Boost Your Business?

drop us a line and keep in touch

Close Menu
WP Feedback

Dive straight into the feedback!
Login below and you can start commenting using your own user instantly


Let's have a chat

We want to help you grow!