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Email Marketing & Your Business

In Marketing Strategy by Kristen

Technology is always changing and so is the way we reach customers. We have social media, instant messaging, funnels, traditional outside sales opportunities but we often forget email marketing as a strategy to include in our business and marketing plans. No… it doesn’t mean just opening up your inbox and sending an email to a client. In this blog, we …

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Value of Social Media Insights

In Marketing Strategy, Social Media & Digital Marketing by Kristen

Social media insights provide so much valuable information to small business owners. The insights on social media are almost as valuable as the analytics you should be receiving from your website through Google Analytics. Be sure to use them to your advantage. Not sure what you should you be looking for or how to interpret it, keep reading. Analytics and …

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Marketing Your Business on a Shoestring Budget

In Marketing Strategy by Kristen

Starting and establishing a business can be difficult. It also has the potential to require a lot of capital depending on what market you are trying to break into. Many business owners are focused on getting licensing and processes in order that they some times forget to set aside a portion of the capital budget to marketing. It then becomes …