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What is Branding? & Why is it Important?

In Branding & Graphics, Marketing Strategy by Kristen

Branding… a word that looks small but definitely has a big meaning – especially for businesses. Now, we see this time and time again… business owners getting branding confused with just whipping up a logo. A logo isn’t branding – it’s a component of what makes up branding. Small business owners know that it is the small touches which have …

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Quick Marketing Tips – Do A Little Planning

In Marketing Strategy by Kristen

You’ve probably planned your sales targets for the year but have you planned your marketing strategy? Building a strategy just doesn’t happen over night. Take some time to plan out your promotions and sales of your products and services. Planning a strategy also applies to your social media posts too.