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Facebook Pixel – What You Need to Know

In Social Media & Digital Marketing by Kristen

Facebook is one of the biggest social media platforms with 2.2 billion users actively using the platform and that continues to grow with each quarter. If your business actively uses Facebook ads, are you tracking the analytics from that ad. Yes, Facebook has it’s own analytics but a Facebook Pixel takes it one step further. What is Facebook Pixel? Facebook …

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Ways to Engage – Part 1

In Social Media & Digital Marketing by Kristen

So you’ve set up your social media channels but now you have to engage your audience in order to convert them from ‘likes’ and ‘leads’ to customers to help your bottom line. In this three-part blog series we will be chatting at how to increase your engagement on Facebook, Twitter, Instagram with some simple and effective tips. Now to clarify, …

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Value of Social Media Insights

In Marketing Strategy, Social Media & Digital Marketing by Kristen

Social media insights provide so much valuable information to small business owners. The insights on social media are almost as valuable as the analytics you should be receiving from your website through Google Analytics. Be sure to use them to your advantage. Not sure what you should you be looking for or how to interpret it, keep reading. Analytics and …

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Marketing Your Business on a Shoestring Budget

In Marketing Strategy by Kristen

Starting and establishing a business can be difficult. It also has the potential to require a lot of capital depending on what market you are trying to break into. Many business owners are focused on getting licensing and processes in order that they some times forget to set aside a portion of the capital budget to marketing. It then becomes …

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Improving Your Website Ranking

In Marketing Strategy, Website Design by Kristen

Internet marketing through a website provides one of the best ways of getting potential customers to buy products and services. All businesses whether small, medium, or large need to include online marketing as one of the marketing strategies to increase sales. Online marketing is done through a website, which is then promoted using various website marketing techniques to have a …