So you’ve set up your social media channels but now you have to engage your audience in order to convert them from ‘likes’ and ‘leads’ to customers to help your bottom line. In this three-part blog series we will be chatting at how to increase your engagement on Facebook, Twitter, Instagram with some simple and effective tips.
Now to clarify, we will be talking about engagement – although these will help with reach as well. Be sure to know the difference between reach and engagement. Not sure the difference? Check out our blog that talks about the differences and insights – Value of Insights
There’s no hiding the fact that we like to watch rather than read when we are on social media. A change to human nature so make sure you gear your social media content accordingly. Create some video of your own. This could be Facebook lives, pre-recorded interviews with yourself, a guest or one of your employees or create videos around what you do – a sneak peak of a project you are working on or a how-to video. Ask your social followers about what information would be most valuable to them.
- Keep your videos under 3 minutes in length for maximum viewership – we have small attention spans!
- Tell a story in your videos and explain why it’s important to them or why they need it.
Schedule Your Content
Take a look at your audience analytics and determine the best time they want to view your content. Schedule your content according to when you are best to catch them with a few extra minutes. Use a scheduler like Buffer or Hootsuite, if you want to make sure you reach them when you can’t post ie. You are in a meeting or it’s in the evening when you aren’t working.
Tag People You Mention
Whether you have a guest on your blog or you were with other business owners at an event – why not tag them and connect with them with their social accounts. Not only does this go out to your followers but also theirs’s as well which will increase your reach. People naturally want to be recognized, give them a little credit and that warm and fuzzy feeling.
Share Other’s Content
You’re the expert in your business, and your following will trust the content you share whether you write it or not. If you find content that would be valuable and resonate with your followers but you didn’t write – there’s nothing wrong with that! Share and inform.
- It’s okay to share other expert’s content but be aware of how often you share content that isn’t yours.
- There are many recommendations out there with regards to the ratio of curated content vs. your own content. At the very least consider the 90-10 rule – 90% your content and 10% curated content from someone else.
Evoke Emotion In Your Headlines
You want people to read your posts, right? The way your headlines are worded are going to be the difference between someone reading them and just passing them by. Providing them with value and what the desired result they need will surely increase shares and potential click through if you linked to a blog. An example of creating an emotional headline might be: 5 ways to lose 5 pounds in 5 days. To break this headline down – You’re providing them 5 valuable tips to lose weight, a goal of losing a specific amount of weight and the time frame that it could be accomplished. Anyone that is wanting to lose weight will have their interest sparked, leading them to read and share.