Celebrating 10 years — See the anniversary specials
Celebrating 10 years — See the anniversary specials
Search Engine Optimization
Being good at what you do isn’t enough if nobody can find you. I help small businesses show up when people nearby are searching for exactly what they offer.
get found
Most small businesses I work with don’t need to rank nationally. They need to show up when someone twenty minutes away searches for what they do. That means local SEO: your Google Business Profile, your directory listings, your reviews, and pages on your site built around the places and services you actually serve.
I’ve been doing this for small businesses across Oxford, Brant, and Norfolk County since 2016. Whether you’re starting from nothing or fixing a site that never got set up properly, we’ll work out what’s actually holding you back before spending money on anything.
what’s included
A full audit of what’s currently working and what isn’t
Keyword research based on what people in your area actually search
On-page SEO — titles, headings, descriptions, structure, internal links
Technical SEO — site speed, mobile performance, crawlability
Google Business Profile setup and optimization
Local citations and directory listings with consistent business information
Analytics and Search Console setup so results are measurable
A plain-language report showing what changed and what to focus on next, not a wall of charts
“I have already noticed an uptick in traffic/engagement.”
Exceptional from start to finish! Kristen took the time to listen to my problems and concerns with my old website (I was so frustrated with it I had stopped updating it, which in todays digital age is not an option) Kristen not only delivered an amazing, brand new site but did it in a timely manner and helped me feel confident again to use the website! She was responsive, patient and knowledgeable with the whole setup and I have already noticed an uptick in traffic/engagement. The monthly analytics has also been great to see all the hard work paying off! Highly recommend!!
Stephanie Gilmore, Speedy Electric
common questions
Have a question but don’t see it? Send me a message or book a free discovery call.
Expect early movement in 2–3 months and meaningful results in 6–12. Anyone promising results in weeks is either doing something risky or selling you something else. Local SEO tends to move faster than competitive broad rankings, which is part of why it’s usually where I start.
No — and be careful with anyone who does. Nobody controls Google’s results, and guarantees are usually built on keywords so obscure that ranking for them brings no business. What I can commit to is the work that reliably improves rankings, and a clear report so you can see exactly what changed.
Local SEO targets people searching for a business near them; regular SEO targets searches where location doesn’t matter. Local work focuses on your Google Business Profile, directory listings, reviews, and location-specific pages. For most small businesses serving a defined area, local SEO delivers far more value.
Yes, and it’s usually the first thing I look at. For a local business, the Business Profile often drives more calls than the website does — it decides whether you appear in the map results above the regular listings. That means categories, service listings, photos, posts, and reviews, not just filling in an address.
Foundational SEO is included in every site I build — proper page titles, headings, descriptions, fast loading, mobile layout, and clean structure. That’s the groundwork, not a ranking campaign. Going after specific search terms takes more focused work, and that’s a separate SEO project.
SEO is quoted as a project after I’ve looked at your website and your local competition, because a business starting from scratch needs different work than one fixing a few gaps. You’ll get a clear, fixed quote and plan before anything starts — there’s no monthly retainer.
I do SEO as a project, not a monthly retainer. We start with an audit, agree on a plan, and I do the work — on-page improvements, your Google Business Profile, local listings and technical fixes. You get a plain-language report at the end showing what changed, and you’re welcome to come back for another round when your business or your goals change.
Usually, yes. A website on its own doesn’t guarantee anyone finds it. Many sites were never set up properly for search, so an audit often turns up quick wins — missing page titles, a Google Business Profile that isn’t connected, or slow pages on phones.
I set up Google Analytics and Search Console so results are measurable, and your report covers the things that matter to a small business: where you show up in local searches, how many people find you, and how many call, book or fill out a form.
“She listened well to the vision we had, took the details we gave, and brought it to the next level.”
Joyce Schultz, Dayspring Support Centre
“She took the time to understand our vision and created a website that was both beautiful, easy to navigate and exactly what we wanted.”
Sheila Reinhart, Livingston Team
“We’re very happy with the look, feel and functionality of our website.”
Jessica Nancekivell, Millard Glass
“From the very beginning she understood the vision we had for our new website.”
Scott Crowley, Puffin Media
“Working with Kristen was a breath of fresh air.”
Michelle Galea, MSDO
“She took my ideas to create some concepts as well as offering other concepts that were completely different.”
Leanne Rosen, Leanne’s Piano Studio
Website Design & Branding
No more marketing that feels off-brand. No more designs that don’t deliver. Together we’ll build a website and a strategy that reflect what your business is actually capable of, so you attract the clients you want to work with.
Serving Woodstock & Oxford County, Brantford & Brant County, and Norfolk County, with clients across Ontario.
