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What is Branding? & Why is it Important?

In Branding & Graphics, Marketing Strategy by Kristen

Branding… a word that looks small but definitely has a big meaning – especially for businesses. Now, we see this time and time again… business owners getting branding confused with just whipping up a logo. A logo isn’t branding – it’s a component of what makes up branding. Small business owners know that it is the small touches which have …

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Quick Marketing Tips – Do A Little Planning

In Marketing Strategy by Kristen

You’ve probably planned your sales targets for the year but have you planned your marketing strategy? Building a strategy just doesn’t happen over night. Take some time to plan out your promotions and sales of your products and services. Planning a strategy also applies to your social media posts too.

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Ways to Engage – Part 3

In Social Media & Digital Marketing by Kristen

So you’ve set up your social media channels but now you have to engage your audience in order to convert them from ‘likes’ and ‘leads’ to customers to help your bottom line. In this three-part blog series we will be chatting at how to increase your engagement on Facebook, Twitter, Instagram with some simple and effective tips. Now to clarify, …

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Ways to Engage – Part 2

In Social Media & Digital Marketing by Kristen

So you’ve set up your social media channels but now you have to engage your audience in order to convert them from ‘likes’ and ‘leads’ to customers to help your bottom line. In this three-part blog series we will be chatting at how to increase your engagement on Facebook, Twitter, Instagram with some simple and effective tips. Now to clarify, …

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Ways to Engage – Part 1

In Social Media & Digital Marketing by Kristen

So you’ve set up your social media channels but now you have to engage your audience in order to convert them from ‘likes’ and ‘leads’ to customers to help your bottom line. In this three-part blog series we will be chatting at how to increase your engagement on Facebook, Twitter, Instagram with some simple and effective tips. Now to clarify, …

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Value of Social Media Insights

In Marketing Strategy, Social Media & Digital Marketing by Kristen

Social media insights provide so much valuable information to small business owners. The insights on social media are almost as valuable as the analytics you should be receiving from your website through Google Analytics. Be sure to use them to your advantage. Not sure what you should you be looking for or how to interpret it, keep reading. Analytics and …

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DIY Websites – What Platform?

In Marketing Strategy, Website Design by Kristen

As a business owner, marketing our businesses and starting to generate revenue is one of key goals from day one. There are many different strategies that you can employ to get your business found by your ideal client. Your starting point should be to create an online presence. A website can be used as one of your employees – one …

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Marketing Automation 101

In Marketing Strategy by Kristen

The tools that are at the hands of marketers and small business owners is constantly changing. These tools can be used to serve different purposes and can some times help business owners with the day to day operations. Innovations of these technology have changed how business is carried out as well as increased efficiency and cut costs. Marketing has not …