Logo Design Branding
A logo and brand identity that actually reflect your business — building recognition, earning trust, and attracting the right clients.
More than a logo — a brand that speaks for you
Your brand is the foundation everything else sits on. I design strategic, durable identities that look good now and still work in five years, when they're on a truck door, a storefront sign, and a business card at the same time. I've been building brands for small businesses across Oxford, Brant, and Norfolk County since 2016. Once the identity exists, I can apply it across print, signage, and digital material too.
What's included in Logo Design & Branding?
- Unique, custom logo design tailored to your business
3-5 logo variations (primary logo, submark, alternate layouts) - Curated colour palette to enhance brand recognition
- Thoughtfully selected fonts for consistency
- High-resolution files for print and digital use
To ensure your brand stays consistent across every medium, I also provide a comprehensive Brand Guide. This essential document outlines how to use your branding elements effectively, so your business always presents a polished and professional image.
Common questions Everything You need to know.
Have a question but don’t see it? Send me a message or book a free discovery call.
How much does a logo cost?
Logo projects and a full brand identity — logo, colours, fonts, and usage guidelines — starts at $750. An identity is the whole system your business uses across signage, print, and social. I quote each project individually after we talk about where you’ll be using it.
What file formats do I receive?
You receive vector files (AI, EPS, SVG) plus PNG and JPG in every size you’ll realistically need. Vector files are the important part — they scale to any size without going blurry, which is what your sign maker, embroiderer, and printer will ask for. Cheap logo services often supply only a JPG, which becomes a problem the first time you order a vehicle wrap.
How many concepts will I see?
I present 2-3 distinct concepts in the first round, not 3 variations of one idea. From there we pick a direction and refine it. I’d rather show you three genuinely different approaches than a page of near-identical options.
Do I own the copyright to my logo?
Yes — full copyright transfers to you once the project is paid. You can trademark it, put it on anything, and use it however you like, with no ongoing licence or royalty. Worth checking with any logo service you’re comparing, because this isn’t always the case.
What's the difference between a logo and a brand identity?
A logo is a single mark; a brand identity is the whole visual system built around it. An identity package includes your colour palette, typefaces, secondary marks, and a short guide covering how it all gets used. If you’re only ever putting a mark on a website, a logo may be enough — if you have signage, vehicles, packaging, and print, an identity saves you money over time by keeping everything consistent.
Can you refresh my existing logo instead of starting over?
Often, yes. If your current mark has recognition worth keeping, a refresh modernizes the type, colour, and proportions while staying recognizable to existing customers. I’ll tell you honestly if I think a redraw would serve you better than a rebuild — sometimes the equity is worth protecting and sometimes it isn’t.
Website Design & Branding
Your business has a story to tell — let's make sure the right people hear it.
No more marketing that feels off-brand. No more designs that don’t deliver. Together we’ll build a website and a strategy that reflect what your business is actually capable of, so you attract the clients you want to work with.
Serving Woodstock, Brantford, Norfolk County and small businesses across southwestern Ontario.