social media
Finally, social media that sounds like your business
Most small business owners I work with aren't avoiding social media because they don't see the point. They're avoiding it because it's one more thing at the end of a long day, and it's the first thing to slide when work gets busy. I take it off your plate. I plan the content, write the captions, build the graphics from your existing branding, and post on a schedule — so your presence stays steady whether it's your quiet season or your busiest month. I've been doing this for small businesses across Oxford, Brant, and Norfolk County since 2016.
What's included in Social Media Management?
- Content planning and a monthly calendar so you can see what’s going out
- Caption writing in your voice, not generic filler
- Branded graphics built from your existing colours, fonts, and logo
- Scheduling and posting across Facebook, Instagram, LinkedIn, Google Business Profile and others
- Community engagement — monitoring comments and messages, responding where it makes sense
- A monthly performance snapshot in plain language
Not sure which platforms are worth your time? Most small businesses do better on one or two than on five they can’t keep up with. That’s the first thing we’d work out.
Management & Care Plan Price Social Media Management
Foundation
For small businesses who want consistency without overwhelm.-
3 posts per week (mix of static + carousel)
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Content planning & caption writing
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Branded graphics using your existing branding
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Scheduling across up to 2 platforms
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Light engagement (monitoring + basic responses)
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Monthly content calendar
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Performance snapshot (what's working, what's not)
Growth
For businesses ready to build momentum and visibility.-
Includes everything in Foundation, plus...
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4-5 posts per week
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Short-form video support (reels created from client-provided video or stock)
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Active engagement (comments, DMs, mentions)
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Profile optimization (bio, hightlights, links)
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Google Business Profile posting
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Monthly strategy check-in
Momentum
For businesses that want strategy + execution + support-
Includes everyting in Growth, plus...
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Content strategy aligned with business goals
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Advanced caption storytelling
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Ongoing engagement & community management
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Google Business Profile optimization + updates
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Quarterly content planning
A La Carte Services
Content & Creative
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On-site photo or video session
(priced per visit) - Reel-only content pack
- Branded Canva templates
- Caption-only support (for in-house posting)
Strategy & Growth
- Hashtag + keyword research
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Campaign planning
(launches, promos, seasonal) - Competitor Audit
- Analytics deep dive & recommendations
- Collaboration + set up for ads or web campaigns
Platform Add-ons
- Additional social platform
- Blog writing + promotion
- Email marketing support
- Google Business Profile management only
- Increased posting frequency
Not sure the best fit?
Every business is different, and these packages are a starting point — not a ceiling. If something doesn’t quite fit, let’s talk. I’d rather build something that actually works for you than fit you into a box that doesn’t.
Common questions Everything You need to know.
Have a question but don’t see it? Send me a message or book a free discovery call.
Which platforms do you manage?
I manage Facebook, Instagram, LinkedIn, YouTube and Google Business Profile. Most small businesses I work with are active on two, not five. If you’re considering a platform I don’t cover, tell me what you’re trying to reach and I’ll give you an honest opinion on whether it’s worth your time.
Do you create the content or do I supply it?
I create it. That includes writing captions, designing graphics, scheduling posts, and building a content calendar so you can see what’s going out before it goes. What I need from you is raw material — job site photos, product shots, news about what’s happening in your business. A quick phone photo is usually all it takes.
How often will you post?
Posting frequency depends on your package, typically 3–5 posts per week. More isn’t automatically better; consistency matters more than volume, and a steady three posts a week outperforms a burst of daily posts followed by three quiet weeks.
Do you respond to comments and messages?
Comment monitoring and replies are included / are available as an add-on. I’ll flag anything that needs your direct input — a pricing question or a complaint should come from you, not from me. Routine questions and general engagement I handle.
How much does social media management cost per month?
Packages start at $397 per month. Pricing scales with how many platforms you’re on and how often you post. There’s no long-term contract — plans are month to month, and you can change or cancel with 30 days’ notice.
Do I need to be on every platform?
Almost certainly not. Most small businesses do better on one or two platforms where their customers actually are than on five they can’t keep up with. A trades business and a retail shop usually belong in completely different places, and spreading thin across all of them is the most common social media mistake I see.
Website Design & Branding
Your business has a story to tell — let's make sure the right people hear it.
No more marketing that feels off-brand. No more designs that don’t deliver. Together we’ll build a website and a strategy that reflect what your business is actually capable of, so you attract the clients you want to work with.
Serving Woodstock, Brantford, Norfolk County and small businesses across southwestern Ontario.