blogs blogging marketing strategy creative atmosphere
There are many types of media in both the printed form and online. Some admire to read and review blogs, others like feeds and some others like newsletters. All of these forms require one big thing, content.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

There are many types of media in both the printed form and online. Some admire to read and review blogs, others like feeds and some others like newsletters. All of these forms require one big thing, content.

Blogs can bring all readers together and produce important content for your business in a personal, unique style.

In fact, when blogs first started, they were mostly used as personal journals. Somebody might be traveling around the world for a year and want to let the folks back home to know what they have been doing and at the same time, keep a record. But blogs have evolved and are now more business-like than personal

Why Blogs?

If there is some humor dotted around, blogs keep the reader more interested. Unless you’re a big star, nobody cares what supermarket you shop at or what products you recommend.

Other marketers or visitors looking at your blog are looking for valuable content and will definitely not return if you do not offer them anything other than sales pitches.

Successful blogs will sell their products because they have already provided valuable information for the reader. Readers have knowledge on what kind of quality information they’re getting and will have built up some rapport with the blog. If at a later stage the blog recommends any products then they are more inclined to trust its opinion and therefore buy.

If you are going to start up a blog, you will have to be prepared to make posts virtually every day. All the most profitable and most visited blogs have multiple postings every day. This results in a need for lots of content.

A good way of getting ideas is to look at other blogs in your niche and see what opinions they are voicing. It could be that you total disagree with them and want to put your point across thus starting a cross-blog discussion.

Cross-blog discussions bring small business owners to trackbacks. Trackback is the kind of a blog feature where you can comment on each others blog posting in an individual blog unlike in that blog’s comments page. You therefore link to the discussion via trackback link.

There are many things that a blog can do to improve marketing strategy.

Blogs can help a small business owner to:

  • Improve your search engine rankings and increase your visibility
  • Help to build a community and network with people who have similar interests
  • Expand your reach to those outside your current circle of influence
  • Help to establish your credibility as an expert in your field
  • Reach out to potential customers

 

Small businesses have found a use for blogs and individuals are looking for creative techniques to use them. Some companies use them for knowledge management. Blog tools are easier to use than web-based applications, and they provide an efficient, simple way to share and organize information.

Blogs can also show the big corporate companies in a warmer more human light. They can transform a dull business site and help build their brand.

Blogging can be for all businesses, new or small and their popularity continues to grow.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

seo common myths creative atmosphere
Marketing & Strategy

Common Myths About SEO

Companies may tend to invest a lot of their time and resources into SEO which in real sense is an excellent marketing strategy as it involves use of the internet to market their content via websites. However, some companies go down the wrong path unknowingly and become resentful as much has been invested into Search Engine Optimization. We always encourage business owners to do their research and learn a little bit about SEO before investing or doing it themselves.

FAQ: How do I promote my business with no money?

We get asked this question quite frequently and the answer can differ depending on who you talk to. The one thing that we will tell you is there is always going to be a cost to promoting your business. What most people forget is that time is money as well. So you could hustle and do everything on your own without outsourcing or purchasing anything. But the one thing you have to think about is what’s the value of your time in order to complete all the tasks to make it happen? Is it $15 per hour? Is $1000 per campaign? or more?

SEO mistakes marketing creative atmosphere
Web Design

SEO Mistakes That Most Small Businesses Make

Small businesses engaged in SEO in the hopes of building up their profile and increasing their sales. However, because these businesses are often less informed about how SEO works and what the best practices are, they tend to fall short and commit serious mistakes that end up negatively affecting their website and their business.

Do You Want To Boost Your Business?

drop us a line and keep in touch

Close Menu
small_c_popup.png

Let's have a chat

We want to help you grow!