Impact of Blogs for Small Businesses

Kristen JerryMarketing & Strategy

blogs blogging marketing strategy creative atmosphere

There are many types of media in both the printed form and online. Some admire to read and review blogs, others like feeds and some others like newsletters. All of these forms require one big thing, content.

Blogs can bring all readers together and produce important content for your business in a personal, unique style.

In fact, when blogs first started, they were mostly used as personal journals. Somebody might be traveling around the world for a year and want to let the folks back home to know what they have been doing and at the same time, keep a record. But blogs have evolved and are now more business-like than personal

Why Blogs?

If there is some humor dotted around, blogs keep the reader more interested. Unless you’re a big star, nobody cares what supermarket you shop at or what products you recommend.

Other marketers or visitors looking at your blog are looking for valuable content and will definitely not return if you do not offer them anything other than sales pitches.

Successful blogs will sell their products because they have already provided valuable information for the reader. Readers have knowledge on what kind of quality information they’re getting and will have built up some rapport with the blog. If at a later stage the blog recommends any products then they are more inclined to trust its opinion and therefore buy.

If you are going to start up a blog, you will have to be prepared to make posts virtually every day. All the most profitable and most visited blogs have multiple postings every day. This results in a need for lots of content.

A good way of getting ideas is to look at other blogs in your niche and see what opinions they are voicing. It could be that you total disagree with them and want to put your point across thus starting a cross-blog discussion.

Cross-blog discussions bring small business owners to trackbacks. Trackback is the kind of a blog feature where you can comment on each others blog posting in an individual blog unlike in that blog’s comments page. You therefore link to the discussion via trackback link.

There are many things that a blog can do to improve marketing strategy.

Blogs can help a small business owner to:

  • Improve your search engine rankings and increase your visibility
  • Help to build a community and network with people who have similar interests
  • Expand your reach to those outside your current circle of influence
  • Help to establish your credibility as an expert in your field
  • Reach out to potential customers

 

Small businesses have found a use for blogs and individuals are looking for creative techniques to use them. Some companies use them for knowledge management. Blog tools are easier to use than web-based applications, and they provide an efficient, simple way to share and organize information.

Blogs can also show the big corporate companies in a warmer more human light. They can transform a dull business site and help build their brand.

Blogging can be for all businesses, new or small and their popularity continues to grow.