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Email Marketing

If you're unable to make direct calls to customers for a sale or wish to provide reminders and educational content efficiently, email marketing is a cost-effective solution. Utilize platforms like MailChimp, Active Campaign, Flodesk, or Mailerlite to build a customer database. Email marketing allows you to schedule and automate campaigns in advance, letting customers follow a predefined process triggered by specific conditions or actions within emails. This ensures consistent communication and keeps your business top of mind.

Benefits to Email marketing

Design Thinking

Audiences & Subscriber List Management

Effective email marketing begins with strategic subscriber list management. This involves acquiring and organizing a list of subscribers, implementing segmentation based on demographics or behaviors, and maintaining the accuracy of contact information. A well-managed subscriber list ensures that your emails reach the right audience and allows for targeted communication.

Automations

Automation is the powerhouse behind efficient and timely email campaigns. By setting up automated workflows triggered by specific events or subscriber actions, businesses can deliver personalized and timely messages without manual intervention. This includes welcome emails, drip campaigns, and follow-ups, enhancing engagement and nurturing relationships with subscribers.

Compliance with Regulations

Adhering to email marketing regulations is non-negotiable for ethical and legal considerations. Compliance, such as GDPR (General Data Protection Regulation) or CAN-SPAM Act, involves obtaining explicit consent from subscribers, providing transparent opt-out mechanisms, and safeguarding subscriber privacy. This ensures that businesses maintain trust with their audience and avoid potential legal consequences.

Measurable Results

Analytics and reporting are the compass for effective email marketing strategies. By tracking key metrics such as open rates, click-through rates, and conversion rates, businesses gain valuable insights into the performance of their campaigns. Analyzing this data allows for data-driven decision-making, helping optimize future campaigns, improve targeting, and enhance overall email marketing effectiveness.

Email marketing platforms

Our Favourite Email Marketing Tools

These platforms provide robust features, including automation, enabling businesses to schedule strategic campaigns. With user-friendly design options and analytics, email marketing platforms empower businesses to create engaging content, track performance, and optimize communication with their audience.

Frequently asked questions

Common questions you might have.

I'm just starting out, can I buy a list to get started?

Big No-No! This can be tempting but not advisable for a few reasons. The best way to create a list that is best for your business is organically. Two cautionary tales with purchased lists – many email provider won’t allow purchased lists and your account may be suspended. Second, many emails in these lists are not people truly interested in your product or service and may mark your emails as spam.

What's the best time to send a campaign?

There’s really no right or wrong answer to this question. It varies depending on your email list and preferences. To figure out what works best for your subscribers, try different days and times, then analyze the results such bounce or open rates. You can also do A/B testing on a few campaigns to see which is most effective.

What platforms are best to use for the campaigns?

Again, this is personal preference. Many of the platforms like MailChimp, Active Campaign, Flodesk or Mailerlite all have free accounts which is a great way to find a platform that fits your style and business.

How can I build an effective email subscriber list?

Building a robust subscriber list involves strategies like offering valuable incentives, creating compelling opt-in forms, and ensuring clear consent. It's essential to engage with your audience authentically and provide valuable content to encourage sign-ups.

What is the importance of segmentation in email marketing?

Segmentation involves categorizing your email list based on specific criteria, such as demographics or behavior. It's crucial for sending targeted and relevant content to different segments, improving engagement, and maximizing the impact of your email campaigns.

How do I measure the success of my email marketing campaigns?

Success in email marketing is measured through key metrics like open rates, click-through rates, and conversion rates. Analyzing these metrics provides insights into the effectiveness of your campaigns, allowing you to refine strategies and enhance future communication with your audience.

It all starts with a conversation.


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