Having an effective logo can be a huge advantage, especially for a small business. Creating a personalized logo defines a business, not only for itself but for its current and future clients. Because it is a type of branding, a good logo is an investment of time and money.  From the design to the versatility or the memorability, what makes a good logo is as unique to the business as the business itself.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Having an effective logo can be a huge advantage, especially for a small business. Creating a personalized logo defines a business, not only for itself but for its current and future clients. Because it is a type of branding, a good logo is an investment of time and money.  From the design to the versatility or the memorability, what makes a good logo is as unique to the business as the business itself.

Good logos utilize the “less is more” tactic. Having a simple design for your logo enables the clientele to quickly and easily associate the logo with your business. Within the simplicity of design is something unique but is recognizably attached to your company.

To make a good logo, utilize these 4 tactics.

Appropriate

Logos that are effective need to be appropriate for the business, the service/product, and the ideal target market. An example of this is the logo to ToysRUs. The logo is both playful and fun with bright colors but appropriate for the fact that the company sells toys. The font, backward R and the overall phrase (which lacks proper grammar) is also appropriate to the clientele. Not all logos need to say or display their product/service outright. Car and phone logos do not display the product but rather brand their name using a different focus.

Memorability and Versatility

While a logo needs to be appropriate, it also needs to be memorable. What makes a logo memorable is its ability to make the client recall memories and feelings associated with your small business or company. Therefore, an important step in this process is to put yourself in the client’s shoes – decide how you would want them to feel about your product/service and how that can be transmitted in an artistic way. Examples of this include the golden arches of the “M” on the McDonald logo or the stylish checkmark sign of the Nike symbol.

Memorability and versatility should go hand-in-hand. The famous McDonald logo has been updated and changed several times over the years. However, the branding still retains those unique elements that have timelessly been associated with the store and the products such as the “M” or the specific color of red chosen.

Simple

Above all, an effective logo should be simple. Especially in today’s society with technology and media constantly streaming advertisements, the smallest and cleanest details stick more firmly in a client’s mind than overly designed ones. By using a simple logo design, your small business helps both the clientele stay engaged, quickly associate the logo with you and helps your company define itself as concretely as possible.

Simplicity can translate to multiple factors about the logo. The basic geometric shapes and primary colors are a basic way to start. By using more primary shapes, the brain more quickly ties the shapes to a memory. Having bold and simple colors does much of the same. Primary colors have been proven to call attention to the human eye more than specialty colors.

Timeless

Although it seems obvious, a logo becomes timeless over time. As your small business grows, so will the logo. By utilizing the previously mentioned tactics, a logo essentially becomes timeless on its own and proves itself to be an investment that was worth making.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

seo common myths creative atmosphere
Marketing & Strategy

Common Myths About SEO

Companies may tend to invest a lot of their time and resources into SEO which in real sense is an excellent marketing strategy as it involves use of the internet to market their content via websites. However, some companies go down the wrong path unknowingly and become resentful as much has been invested into Search Engine Optimization. We always encourage business owners to do their research and learn a little bit about SEO before investing or doing it themselves.

FAQ: How do I promote my business with no money?

We get asked this question quite frequently and the answer can differ depending on who you talk to. The one thing that we will tell you is there is always going to be a cost to promoting your business. What most people forget is that time is money as well. So you could hustle and do everything on your own without outsourcing or purchasing anything. But the one thing you have to think about is what’s the value of your time in order to complete all the tasks to make it happen? Is it $15 per hour? Is $1000 per campaign? or more?

SEO mistakes marketing creative atmosphere
Web Design

SEO Mistakes That Most Small Businesses Make

Small businesses engaged in SEO in the hopes of building up their profile and increasing their sales. However, because these businesses are often less informed about how SEO works and what the best practices are, they tend to fall short and commit serious mistakes that end up negatively affecting their website and their business.

Do You Want To Boost Your Business?

drop us a line and keep in touch

Close Menu
small_c_popup.png

Let's have a chat

We want to help you grow!