5 Tools for Social Media Management

Kristen JerrySocial Media & Digital Marketing

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There are so many tools out there to get business tasks accomplished as quickly as possible with minimal stress. Social media management, although can be fun, is something that takes time and consistency to yield the best results from.

In this post, we dive into 5 of our favourite social media management platforms that allow small businesses to social media lover’s take the next steps to saving time but still being consistent.

Our Top 5 Social Media Management Tools:

Hootsuite:

Perhaps one of the biggest names in the social media world, Hootsuite is used by over 16+ million people and companies such as David’s Tea or NYC. No matter where you are with your social media journey, Hootsuite has it all – scheduling, monitoring, analytics, team management, even boosting. The interface can be a struggle to set up so be sure to watch a few YouTube videos to get off on the right foot to get the most out of the platform.

Cost: Free for 3 social profiles, $29+ depending on your needs
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MeetEdgar:

MeetEdgar is one of the more streamlined management tools out there right now. It allows you to build an unlimited, categorized online library of social updates for your personal and business accounts. It is intuitive enough to recycle your updates over time and can save you time in rescheduling your more successful posts for later. At this time, Meet Edgar only manages Twitter, Facebook and LinkedIn.

Cost: $49 per month.
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Buffer:

Second to Hootsuite, Buffer is used by over 4 million people and the go to platform for big corporations such as Shopify, Business Insider and the Denver Broncos. Buffer has one of the easiest dashboards to use when managing your Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+ accounts. Quickly and easily schedule posts for all of your social accounts and Buffer will publish them automatically, according to the posting schedule you put in place. One of our favourite features which is unlike most manager, you can now direct schedule posts for Instagram without having to worry about copying, pasting etc within the Instagram app. The have even incorporated their very own easy to use image post builder with everything geared to the right size.

Cost: Free for 3 social accounts, $15/month+ depending on your needs.
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Sprout Social:

Sprout Social takes marketing on social media and kicks it up a few notches. If you want to make sure you are getting the return from your social media efforts, Sprout incorporates not only the scheduling of the post but some VERY indepth statistics.  It covers all your platforms and even Facebook Messanger now! Perhaps one of our favourite features of Sprout is the scheduling. Scheduling your posts for later is a common feature in all but Sprout actually will allow you schedule a single post multiple times through out the week or month – saving time of copying and scheduling over and over again!

Cost: $99/month+, Corporate and Enterprise pricing available.
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Agorapulse

Similar to Sprout Social, Agorapulse dives right into the analytics side of your social media efforts. One of our favourite things about Agorapulse is the ability to follow your reputation and get in on the conversation. If you want to see who’s talking about you, their platform finds all the chatter and brings it right too you – think keyword research here! You can even categorize your content to ensure you are balanced in your messaging. They even do YouTube which is unlike many platforms on the market.

Cost: $39/month for 3 profiles, $79+ depending on your needs.
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If you need help in setting up your social media channels, creating a successful strategy or managing the day to day presence of your social media, find out how we can help you with our Social Media Management services.