Celebrating 10 years — See the anniversary specials
The Journal
Notes on branding, websites, SEO and social media for small businesses in Oxford, Brant and Norfolk County.
Most small business owners think about their website twice: when they’re building it, and when something breaks. The problem is that “when
Your domain name is the one thing on the internet that’s entirely yours. Not rented. Not borrowed. Yours — as long as
You’ve decided you need a website. Great. Now someone’s telling you to use Wix, someone else says WordPress, and your cousin swears
You spent time on it. Maybe you hired someone, or you built it yourself on a late night when you finally had
Web design is entering an era of dynamic transformation in 2025, driven by advancements in technology, user preferences, and accessibility standards. Businesses
In the fast-paced digital world, your website is often the first impression your business makes on potential clients. An outdated website can
In the competitive landscape of e-commerce, effective SEO is the key to driving online store success. This article explores specialized strategies for e-commerce SEO, from optimizing product pages to leveraging user-generated content, ensuring that your online store stands out and attracts organic traffic.
Your website is often the first point of interaction between your business and potential customers. In this article, we explore the key aspects of web design that can significantly impact user experience. From mobile responsiveness to intuitive navigation, discover the tips and tricks to elevate your website design in 2024.
Your website’s homepage is the gateway to your brand, and its ability to convert visitors into customers is a crucial aspect of your online success. To supercharge your homepage’s conversion potential, consider these five actionable steps. From optimizing your call-to-action for clarity and impact to leveraging the persuasive power of customer testimonials, each step is designed to enhance your homepage’s effectiveness. Don’t overlook the importance of visual appeal—your design sets the tone for the visitor’s journey. Additionally, A/B testing and continuous optimization ensure that your homepage evolves with your audience’s preferences. Transform your homepage into a conversion powerhouse and watch as casual visitors become enthusiastic customers, contributing to the growth and success of your online presence.
In the dynamic realm of web design, the temptation to make your logo bigger can be a siren song. After all, a prominent logo might seem like a shortcut to brand recognition. However, the pursuit of a larger logo isn’t without its drawbacks. In this post, we delve into the negatives of succumbing to the ‘bigger is better’ philosophy in logo design for your website. From compromising user experience to affecting page load times, discover why finding the right balance is crucial for a visually appealing and functional online presence.
Creating a website that converts visitors into customers can be challenging, but by implementing Conversion Rate Optimization (CRO) principles, you can make the most of your website traffic. In this blog, we will discuss the essential CRO principles that can help you convert more visitors into customers.
Is it time to redesign your website? Learn the signs and reasons why a redesign may be necessary for your business’s online presence.
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“She listened well to the vision we had, took the details we gave, and brought it to the next level.”
Joyce Schultz, Dayspring Support Centre
“She took the time to understand our vision and created a website that was both beautiful, easy to navigate and exactly what we wanted.”
Sheila Reinhart, Livingston Team
“We’re very happy with the look, feel and functionality of our website.”
Jessica Nancekivell, Millard Glass
“From the very beginning she understood the vision we had for our new website.”
Scott Crowley, Puffin Media
“Working with Kristen was a breath of fresh air.”
Michelle Galea, MSDO
“She took my ideas to create some concepts as well as offering other concepts that were completely different.”
Leanne Rosen, Leanne’s Piano Studio
Website Design & Branding
No more marketing that feels off-brand. No more designs that don’t deliver. Together we’ll build a website and a strategy that reflect what your business is actually capable of, so you attract the clients you want to work with.
Serving Woodstock & Oxford County, Brantford & Brant County, and Norfolk County, with clients across Ontario.
