Graphic design and building your brand is key for any business in today. If you are planning to work with a graphic designer at any point in your business, be prepared for a lot of questions, discovery of your brand but allow the designer the freedom to develop something that will impress you and your […]
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Impact Of Blogs For Small Businesses
There are many types of media in both the printed form and online. Some admire to read and review blogs, others like feeds and some others like newsletters. All of these forms require one big thing, content. Blogs can bring all readers together and produce important content for your business in a personal, unique style. In […]
7 Reasons Why You Need Professional Photography
We’ve all heard the term “A picture can say a million words”. We use professional photography or photographers to capture life’s precious moments such as families, special events, such as weddings. We trust the professional to take the best quality pictures, with the right angle, and the best lighting so we can enjoy looking at them for decades to come. […]
Common Myths About Marketing
Marketing and advertising are always an area that businesses and small business owners seem to struggle with as they are focused mainly on their product or service. When we meet with clients there is always some confused on marketing, advertising and branding – often these terms of used interchangeably to mean the same thing but […]
5 Tools For Social Media Management
There are so many tools out there to get business tasks accomplished as quickly as possible with minimal stress. Social media management, although can be fun, is something that takes time and consistency to yield the best results from. In this post, we dive into 5 of our favourite social media management platforms that allow […]
5 Graphic Design Tools For DIYers
We get asked a lot, what resources are out there for those that can’t pay for a graphic designer but still create an image for their business? Graphic design can be a wonderful asset to building out your marketing strategy. We’ve compiled a list of 5 great tools for designing graphics within your business. All […]
10 Ways To Know If You Need To Re-Brand
The great power of branding can clearly be seen in the big names like Disney, Coca Cola, John Deere just to name a few. These big name businesses have taken many years to establish themselves in their respective industries. As they have grown, they have seen their brand grow and change as well through re-branding. […]
What Is Branding? & Why Is It Important?
Branding… a word that looks small but definitely has a big meaning – especially for businesses. Now, we see this time and time again… business owners getting branding confused with just whipping up a logo. A logo isn’t branding – it’s a component of what makes up branding. Small business owners know that it is the […]
Email Marketing & Your Business
Technology is always changing and so is the way we reach customers. We have social media, instant messaging, funnels, traditional outside sales opportunities but we often forget email marketing as a strategy to include in our business and marketing plans. No… it doesn’t mean just opening up your inbox and sending an email to a […]
What Makes A Good Logo?
Having an effective logo can be a huge advantage, especially for a small business. Creating a personalized logo defines a business, not only for itself but for its current and future clients. Because it is a type of branding, a good logo is an investment of time and money. From the design to the versatility […]